Fonts Have Feelings, Too

Fonts have feelings, too. Depending on which font you choose for your logo, your web site, ad designs, and brochures you'll need to keep in mind that certain font evoke specific feelings in viewers of the font.  

Chose a typeface that sings the song of your content. Typefaces with rounded edges are usually friendlier note; hard-edged geometric fonts (sans serifs) are solid and strong; while serifs convey an elegant and sophisticated look.

When selecting a typeface or font for headings, subtitles and body text, use easy to read fonts for simple and effective graphic design. The eye finds it hard to scan multiple typefaces, so stick to a simple collection of fonts. This design uses variants from the Aileron font family, a geometric sans serif typeface that has a simple and modern aesthetic.

Create visual uniformity by applying one typeface or font family to text. Use a typeface or font family that has a selection of variants, such as italic, bold, condensed, to keep options open. This image combines Libre Baskerville Bold, Light and Italic.